For the first time in the long-standing history of Fiesta (an annual city-wide celebration in the Alamo City), San Antonio Shoemakers takes part in the annual Battle of Flowers parade in historic downtown San Antonio.

In line with this year’s parade theme, The Magic of Make Believe, SAS makes its debut in the 123-year-old parade with a grand float based on the popular children’s nursery rhyme, One, Two, Buckle My Shoe. Parade-goers show amazement as the spectacular size 68, glitter-clad red Mary Jane shoe rolls its way down Broadway while 22 brightly-dressed “shoemakers” show off colorfully-updated Bounce from the SAS heritage collection.

In addition to being a sponsor of the Battle of Flowers parade, SAS is delighted to engage in the Fiesta-pin-trading fun by designing a unique Fiesta Medal for 2014. Viva Fiesta!