SAS is proud to be a part of Fiesta San Antonio for the third year in a row. This year’s theme of the Battle of Flowers Parade is: Texas Traditions…125 Years! What is Fiesta you ask?


SAS float for Battle of Flowers Parade 2014 SAS float for Battle of Flowers Parade 2015

Since 1891 San Antonio has honored the fallen heroes of the battles of the Alamo and San Jacinto. This celebration started as just one parade, and has since become a ten day long festival that brings in over $284 million for the city. The Battle of Flowers parade is now the largest parade during Fiesta, and is the only parade in the United States that is organized by women. During the parade these volunteering women dress head to toe in yellow, and direct all parade operations with the help of the National Guard.

SAS employees showing off their shoes at the parade.

SAS will have a float in the parade with giant replicas of our shoes. 22 of our employees will join our float as it makes it way through downtown San Antonio along with over 350,000 spectators.

SAS Fiesta Medal 2016

SAS also has a medal this year available with most purchases at our San Antonio area stores while supplies last.